Samsung Account Privacy Notice

Effective 29 March 2021

At Samsung Electronics Co., Ltd. (“Samsung”), we know how important privacy is to our customers. Samsung is the data controller, located in Korea, for Samsung Account and its services and features, as listed below and described in this Privacy Notice (collectively, our “Services”). We created this Privacy Notice to make sure you understand how we collect and use your personal information.

Samsung Account is your one-stop personal account used to access and enjoy some of our Samsung Services. These Services include:

Samsung Account

Some Samsung apps and services (such as Samsung Cloud) require a Samsung Account. With a Samsung Account, you can enjoy many of these services and apps. In addition, certain third-party apps and services may allow you to link your Samsung Account with that third-party account for easier login or enhanced features (please refer to the “Account and Service Linking” section below).

Sync and Backup Features:

• •Sync and back up data: You can back up or sync your data on your mobile devices (using Samsung Cloud) and Smart TVs.
• •Call & text on other devices: Enjoy seamless communication by syncing text messages in the Messages app and phone calls on your secondary mobile Galaxy devices when logged in to the same Samsung Account.

Membership Benefits

• •Save payment information: Save your credit card so you can enjoy easier checkout when making purchases across various Samsung services, apps and websites.
• •Samsung Rewards: Accumulate rewards points when making purchases of participating Samsung services and products.
• •Samsung Members App: You can connect and interact with other Samsung Account users on our social media platforms, such as our Samsung Members Community. Here, you can communicate with other Samsung Account users on our online forum and register your owned products, as well as contact us through our customer communication channel.
• •Group Sharing: Easily share files with other Samsung Account users.
• •Samsung Visit-In: Receive location-based marketing promotions and offers from participating Samsung and third-party stores near you.

Security Services

• •Samsung Pass: Store your login information and contact information for easier login or checkout.
• •Find My Mobile: Locate lost devices, such as your phone, wearables and tablet with the help of Find My Mobile.
• •Secure Wi-Fi: Protect transmitted data on public networks.

WHAT INFORMATION DO WE COLLECT?

When you create a Samsung Account with us, we ask for information to help you get set up, such as your name, nickname, date of birth, gender, phone number, password and email address.

In addition, when you contact customer service about our Services, your communications, including any information you provide regarding your identity and the product or service you’re contacting us about, will be collected.

Once you set up your Samsung Account and log in, you can use various convenient features on your devices, such as the Services mentioned above. You can see the features available to you in the Samsung Account settings. When using Samsung Account and the Services, we collect and maintain information about you as detailed below.

Information While Using Samsung Account and our Services

In order for you to use our Services, certain information needs to be collected by us, as explained below.

Sync and Backup Features:

• •Sync and back up data: You can sync, back up and restore your data on mobile devices and Smart TVs. For example, you can choose to back up or sync certain data to our cloud service (such as Samsung Cloud for your mobile devices). The data you choose to back up or sync will automatically be sent to and stored by Samsung. These data may include downloaded apps, Call and Text history, your Contacts list, appointment and alert settings you have saved (such as Calendar, Notes, Clock and Reminders entries), your Gallery and Bookmarks on Samsung Internet. For Smart TVs, these data may include postcode and broadcast information (such as service provider, channel information and antenna type), device, Smart TV (including PIN) and Samsung Account profile information, settings and configurations.
• •Call and text on other devices: By enabling Call & text on other devices, we collect information such as Contacts and call and message logs so you can experience multi-device communication by letting you send or receive calls or messages on your secondary device(s). Your messages and calls will also need to be collected to sync that data to your secondary device(s).

Membership Benefits:

• •Save Payment Information: When you register your credit card to your Samsung Account for easier payment options, we collect information such as credit card number, name and expiration date. Also, when you save information like your address for faster checkout when you make purchases on your mobile device, Smart TV or Samsung websites, we collect the information you choose to submit.
• •Samsung Rewards: By having a Samsung Account, various coupons, discounts and gift cards are available to you, when you choose to avail yourself of this feature. You are also eligible to receive rewards points when purchasing various Samsung products and services. The rewards available to you, including points, and how and where you spend or redeem them, are collected by us.
• •Samsung Members App: Content you provide through or on the Samsung Members Community, such as your profile information, posts and comments (including media you upload) and information on the products you register (including warranty information), as well as communication (including information you submit) with our customer team and other Samsung Members Community members (including the content of personal messages) is collected.
• •Group Sharing: With Group Sharing, you can easily send files and other information, such as Contact information and your profile information, to multiple Samsung Account users at once. We collect the media you choose to send, your Contacts and your profile information.
• •Samsung Visit-In: When you have enabled Samsung Visit-In by providing your separate consent to customization services, news and special offers, and to the enhanced personalization of such news and offers, when you are near participating Samsung or third-party stores offering benefits or coupons, information about the store offering benefits or coupons will be collected. With your separate consent, your device’s location information, such as GPS signal or information about nearby Wi-Fi access points and cell towers, is sent to us when you choose to enable this feature.

Security Services:

• •Samsung Pass: When you save your information (e.g., name, phone number, email, postal or shipping address), you can easily fill in and use for various participating Samsung or third-party apps, websites or services. Also, you can choose to back up user IDs & passwords, which enables you to log in using biometric authentication to those apps, websites or services without having to remember your ID or password. The number of successful and unsuccessful authentication attempts is also collected. Biometric information is only stored on your device and Samsung does not collect or have access to this information.
• •Find My Mobile: Find My Mobile allows you to locate your lost phone even when it is not connected to a network and even to remotely unlock or turn off your device. When you request the location of any of your phones logged in to your Samsung Account, if the device is turned on and you have agreed to Samsung’s processing of your location information, the location of each device is sent to Samsung to show your device(s) on a map. When you ask us to display recent calls and text messages on the Find My Mobile website (https://findmymobile.samsung.com/), up to 50 calls and text messages are sent to Samsung from your device and then shown to you on the website.

Find My Mobile also has several optional features which you can turn on, as described below:

• i. Send Last Location: Your device’s last location will be automatically sent to Samsung whenever your device’s battery reaches a critically low level (5% or lower) to help you find the device even after it’s turned off.
• ii. Offline Finding: This feature will activate if your device remains disconnected from its mobile or Wi-Fi network for more than 30 minutes. You will be able to locate it using Bluetooth with the help of other nearby Samsung devices, which also have Offline Finding enabled. By enabling this feature, your device will also help others find their lost devices around you by using your device's location. No information about you will be visible to others, nor will others’ information be visible to you. Your device, together with other enabled devices will simply create a Bluetooth network to work together and locate the lost device.
• iii. Remote Unlock: If you have a PIN, password or pattern set up on your lock screen, you can choose to send that information to Samsung so that you can remotely control (e.g. lock or turn off) your device when it’s lost.

• •Secure Wi-Fi: Data transmitted from your device when using a public network, for example at a coffee shop or airport terminal, will have an extra layer of security during its transit. Secure Wi-Fi offers various subscription plans depending on the amount of data you need protected. When you do subscribe to one of the Secure Wi-Fi subscription plans, information will be collected related to that subscription plan (such as which product is purchased and how and when the product was purchased).

Account and Service Linking:

Certain third-party apps or services may allow for the linking of your Samsung Account to that third-party account, which allows for easy login. In addition, you may also have the option to link certain Samsung Services with third-party apps or services to access enhanced existing features or whole new features all together (for example, when you link Samsung Cloud with Microsoft One Drive, you can begin backing up files to One Drive). The information collected and how that information will be used will be shown to you prior to any account or service linking. Third-party websites, apps, services and features may operate independently from us and may have their own privacy notices or policies. We recommend that you review them to ensure that you understand how they process your information, as well as review this Privacy Notice to know how we process your information. To the extent that any such linked or shown website, app, service or other feature is not owned or controlled by us, we are not responsible for its content, use or privacy practices.

In addition to the information above, Samsung collects the following information about your use of our Services through software on your devices and by other means as set out below in more detail:

• •Device and Service Information:
  • i. Hardware information will be collected, such as hardware model, device name, device configuration and settings, connected devices, sales code, MCC (mobile country code), MNC (mobile network code) and when your device was first used or purchased.
  • ii. Software information will be collected, such as software versions and configurations and your operating system version.
  • iii. Identifiers will be collected, such as IMEI, IP address, serial number, MAC address and other unique device or service identifiers (such as Android ID, cookies, Smart TV identifiers, variable unique device ID and service ID).
• •Log and Usage Information: Diagnostic, technical, error and usage information will be collected, such as the time and duration of your use of the Services or any of their features, traffic usage and touch interaction and other inputs; and
• •Location Information: With your separate consent, your device’s location information, such as GPS signal or information about nearby Wi-Fi access points and mobile phone masts, will be sent to us when you use other location-based Services.

We also may collect other information about you, your devices and apps and your use of the Services in ways that we describe to you at the time of collection or otherwise with your consent.

We may use third-party analytics services, such as Google Analytics and Firebase Analytics. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information (for example, to evaluate use of the Services and to help improve the Services). This includes, for example, information on the features you use or click or how much of the Services you use and when you use them. To learn more about Google Analytics, please visithttps://www.google.com/policies/privacy/partners/. To learn more about Firebase Analytics, please visit https://firebase.google.com/policies/analytics.

HOW DO WE USE YOUR INFORMATION?

We use the information we collect for the following purposes:

• •To identify and authenticate you so you may securely use our Services;
• •To provide you with our Services;
• •To improve and customise your experience with our Services, such as delivering content and responses tailored to you and the way you interact with our Services;
• •To link your Samsung Account to connected third-party devices, apps, features or services when you request this;
• •To respond to your requests, enquiries and instructions made through or about our Services;
• •With your separate consent, to deliver advertising, including customised advertisements, sponsored content and promotional communications;
• •With your separate consent, your location may be used to notify you when you are near participating Samsung or third-party stores offering benefits or coupons;
• •To allow you to interact with and use participating Samsung and third-party apps and services;
• •To operate, evaluate and improve our Services and our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analysing our products, services and customer base; conducting market research; performing data analytics; and performing accounting, auditing and other internal functions);
• •To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
• •To comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this Privacy Notice and the Global Privacy Policy found here: https://account.samsung.com/membership/terms/privacypolicy.

We use and combine the information we collect about you from our Services with data from other services or features you use, your devices and other sources such as when you use your Samsung Account to log in to other Samsung apps, as well as information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services for the purposes above. In addition, when you have separately consented to receive marketing communications from us, we may combine information we collect about you from the Services with data from other Samsung services or features, including to provide you with customised advertisements.

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information is outlined below:

Keeping our promise to you (performance of contract) GDPR Article 6(1)(b)	•Identifying and authenticating you to enable you to securely use our Services •Providing you with our Services, such as allowing you to use your Samsung Account to log in and use various Samsung services, apps and websites •Providing you with customised content, such as allowing you to select which data to back up to our cloud service •Allowing you to interact with other Samsung and third-party content, such as when you choose to save your ID and password from participating websites onto our servers for easier login
To promote our business interests (legitimate interest) GDPR Article 6(1)(f)	•Operating, evaluating and improving our Services and our business (including analytics, internal reporting and creating audiences for customised advertising, where applicable) •Responding to your requests, instructions and enquiries •Combining the collected information with data from other services or features you use, your devices and other sources. •Maintaining adequate security measures (including fraud detection) •Protecting against liability, including to comply with industry standards and enforcing our policies
To comply with the law, regulatory obligations and legal processes GDPR Article 6(1)(c)	•Complying with applicable statutes and regulatory and administrative or court orders
With your consent GDPR Article 6(1)(a) Please note: you can withdraw your consent at any time.	•Providing marketing notifications (such as via push notifications, emails and text messages) •Providing you with interest-based ads •Providing you with location-based and interest-based ads, such as deals and benefits from participating Samsung or third-party stores •Providing you with location-based features in our Services, such as when you use the Send Last Location function in Find My Mobile •Allowing you to link your Samsung Account to third-party accounts and content •Processing special categories or sensitive information, such as saving your credit cards to our server for ease of checkout across Samsung websites and services

WHO DO WE SHARE YOUR INFORMATION WITH?

We will disclose your information internally within our business and to the following entities, but only for the purposes described above.

• •Affiliates: other Samsung Electronics Group companies (acting as data controllers or data processors) which we control or own;
• •Business partners: partners who we work with to provide our Services (acting as data controllers), such as when you link accounts or services with our business partners in order to provide you with new or improved features. These business partners control and manage your personal information;
• •Service providers: carefully selected companies that provide services for or on behalf of us (acting as data processors), such as cloud platform providers who maintain data on our behalf. These providers are also committed to protecting your information and must enter into legal agreements with Samsung before we share personal data with them;
• •Other parties (acting as data controllers) when required by law or as necessary to protect the Services: For example, it may be necessary by law, legal process or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism or other issues that are related to public security;
• •Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of bankruptcy to other data controllers; and
• •Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Notice, we may share information about you with third parties when you separately consent to or request such sharing.

HOW LONG DO WE RETAIN YOUR INFORMATION AND WHERE DOES IT GO?

How long your data will be retained depends on the legal basis relied upon to process your data. For example, data we process to perform our contract with you requires us to keep the data throughout the time you use our Services. As long as you are an active user of our Services, we will retain and process this data. Data such as your account information and device information and identifiers fall into this category.

Data we process in accordance with our legitimate interests, such as your usage of our Services, is only kept for as long as needed for the purposes for which it was collected. For example, this data may be collected to perform analytics so we can develop improvements to our Services, or we may process data to keep a record of enquiries you have made through or about our Services to improve your customer service experience.

In addition, we may also process your data based on your consent. If you withdraw your consent, we will stop processing the data that relies on that consent, but it will not impact the processing of data collected prior to your withdrawal until the purposes for which such data was collected have been achieved.

Please note, although we aim to retain your data for the time period described above, your data may be processed longer pursuant to applicable law. For example, if a specific statute mandates we require a certain piece of data, we will comply and retain that data until the required retention period expires.

As long as your data is retained by us, your data will always be subject to appropriate safeguards.

Your use of our Services will involve the transfer to and storage and processing of your personal information in other countries. Such countries include, without limitation, countries in the European Economic Area, the Republic of Korea, the United States, the United Kingdom, Australia, Singapore, India, Philippines and Argentina. All international data transfers are subject to legal requirements and appropriate measures to ensure that your personal information is processed safely and as you would expect. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of the EEA. To request more information or to obtain a copy of the contractual agreements in place, please see the CONTACT US section of this Privacy Notice.

HOW DO WE KEEP YOUR INFORMATION SECURE?

We take data protection very seriously. We have put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, internet transmission, computer system or wireless connection is completely secure.

WHAT ARE YOUR RIGHTS?

Your personal information belongs to you. You can ask us to provide details about what we’ve collected and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict or limit the processing, sharing or transfer of your personal information, as well as to provide you with the personal information that we’ve collected so you can use it for your own purposes. However, requesting the deletion of your personal information may also result in a loss of access to Services we provide. We won’t delete data that we’re required by law to retain.

To make a request concerning your rights or to make an enquiry, contact us using the methods outlined in the CONTACT US section.

CONTACT US

You can contact us to update your preferences, correct your information, submit a request or ask us questions.

You can also contact us at:

Data Controller
Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea

Samsung Electronics has offices across Europe, so we can ensure that your request or query will be handled by the data protection team based in your region.

The easiest way to contact us is through our Privacy Support Page at https://www.samsung.com/request-desk.

You can also contact us at:
European Data Protection Officer
Samsung Electronics (UK) Limited
Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, UK

You can lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal information infringes applicable law. Contact details for all EU supervisory authorities can be found at https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.

UPDATES TO THIS PRIVACY NOTICE

This Privacy Notice may be updated to let you know about changes in how we collect and process your information in the Services or changes in related laws. The date when the document was last updated is shown at the top of this Privacy Notice.